Hello. My name is Jeremy Powers and I’m here to talk about websites. A website in today’s business landscape serves as a business card for any company and like any business card it has to make people interested in you, whether they’re a potential client or a supplier. The secret to dressing your website to impress is SEO – search engine optimisation. This is a tool that allows your website to be one of the first ones to appear in search results when people look for particular keywords. Your levels of SEO can make or break your business. I’ve written this post in the hope to provide you with some tips as to how you can boost your site’s SEO and perform better.
Analyse your Keywords
My first suggestion is to analyse your keywords. You probably know the target audience for your product and what it looks for on the Internet from your market research, so if your site is not attracting too many visitors, try and incorporate those keywords onto your websites in the appropriate order. There are many web tools available to help you analyse your keywords and decide on how you should proceed.
Use the Right Keywords
You might also be facing the opposite issue – your traffic levels are high but your numbers of buyers are low. This might be caused by the fact that you might inadvertently be catering to the wrong target audience. For example, if you’re selling dog kernels, your keywords might include “dog”, “leash”, “wood”, etc. These keywords might attract people interested in dog kernels, but they can attract those looking to buy a dog, or a leash, for instance. If that’s your issue, try to narrow down your pool of keywords and distribute them to reach the best levels of optimisation. Your content has to match your keywords, and vice versa in order for your site to be as user-friendly as possible.
Generally, content is the most important thing your site can offer, be it visual, audio, video, or written. Therefore, you need to make sure that it can work to your advantage by engaging the target audience and retaining their interest. The term for engaging content is “fat content”. It means that your content is fresh, original and relevant. “Thin content” is content that’s plagiarised from elsewhere, dull, irrelevant and generally looks sloppy. Make sure that your content is fat by creating original posts, descriptions, etc. that use the relevant keywords as appropriate.
Mobile Optimized Website
Given the popularity of mobile devices in 2015, you should already have your site optimised for mobile use. If you don’t, this might very well be the reason your traffic is low. Fortunately, there are many professionals who can optimise your site for mobile use for a reasonable fee. The way a site is optimised for mobile is called the responsive design. A site with a good responsive web design would automatically be able to detect that it’s being accessed via a mobile phone or a tablet and alter the layout of its landing page and other webpages in accordance for the best user experience. A really good responsive web design would also offer an option to view the site in desktop mode on a mobile device. And the best responsive design package would also include an option for an app that links with other sharing apps like Twitter and Facebook. Take advantage of the last option if you want to expand your target audience via the Likes, Shares and Retweets. The more people share your content on their social media profiles, the more people would see it and visit your site.
The disadvantage of a site optimised for mobile use is that it can cause the visual content like images or videos to load slowly and sometimes, even not at all. This can also be a problem for desktop mode depending on the web browser and can easily bring down your user rank. Images are quite important because most customers would want to see what they would be buying and if the images don’t load, they’d promptly leave the site. Fortunately, responsive web design professionals can optimise your images and videos for both mobile and desktop modes. You should create/purchase high quality images only because a blurry image would be of little help to an interested customer. Format optimisation is also an important thing to consider before going live – customers aren’t just Googling web search results; quite a large portion of your target segment would quite likely be searching for Google Images and it’s important that your site’s images are included in the search results. Last thing to keep in mind about images – if you’re developing the site yourself, make sure you have a good “Alternative” text to display if the image doesn’t load.
Social Media Marketing
Sharing on your own social media pages is also a very important way to boost your SEO. When you post your content on Facebook, Twitter, Google+ and other social networks, choose the keywords for the post wisely in order to optimise the SEO levels and ensure that the relevant audience would find it. It’s also important to choose the right social network for you. Today, most companies have a Facebook and/or Twitter, but if you feel that most of your target audience uses other platforms like Tumblr or Pinterest, I suggest that you focus more on them. Again, whichever social media platforms you pick, make sure that your content is relevant and features the appropriate keywords.